How to buy NFTs in 3 easy steps

November 2, 2023
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In recent years, the digital landscape has witnessed a groundbreaking transformation with the rise of non-fungible tokens, or NFTs. These unique digital assets have captivated the world's attention, enabling the ownership of digital art, collectibles, virtual real estate, and more, all powered by blockchain technology. The allure of NFTs lies in both their rarity and exclusivity and their potential to redefine ownership in the digital age.

If you've been wondering how to dip your toes into the world of NFTs but have been hesitant due to their perceived complexity, you've come to the right place. In this article, we will demystify the process of acquiring NFTs and break it down into three straightforward steps. Whether you're an art enthusiast, a blockchain novice, or simply curious about NFTs selling, our guide will provide you with the knowledge and confidence to navigate the NFT market with ease.

What Are NFTs? A Beginner's Guide to Non-Fungible Tokens

Non-fungible tokens, or NFTs, have taken the world by storm in recent years. These digital assets have transformed the way we think about ownership in the digital age. NFTs are digital tokens representing ownership of a specific item or piece of content on a blockchain. Unlike cryptocurrency, such as Ethereum, NFTs are not interchangeable with one another, making each one distinct and irreplaceable. Additionally, each NFT contains metadata with information about the digital item it represents, including details about the creator, ownership history, and any associated royalties.

Initially, NFTs were primarily associated with the world of digital art. Artists and creators saw the potential to monetize their work in a new way, and collectors found an exciting opportunity to own virtual art pieces with provable scarcity. This fusion of art, technology, and investment quickly captured the imagination of the online world.

Today, NFTs have expanded far beyond art. Music, virtual real estate, virtual goods in video games, and even tweets can be sold as NFT. Celebrities, musicians, athletes, and brands regularly enter the NFT space and support NFTs, driving its popularity to new heights. 

With NFTs becoming a significant part of the digital and cultural landscape, understanding how to buy them has never been more serious. Here are some key reasons why knowing how to buy NFTs is crucial:

  1. Ownership and provenance. NFTs provide an unalterable proof of ownership and provenance. By understanding how to buy and manage NFTs, you can ensure the authenticity and legitimacy of your digital assets.
  2. Financial opportunities. NFTs offer opportunities for both creators and collectors to monetize digital content and make profitable investments. Knowing how to navigate NFT marketplaces is vital for seizing these opportunities.
  3. Participation in the digital economy. Since NFTs continue to gain prominence, they are becoming a part of the digital economy. Knowing how to buy NFTs enables you to engage with this exciting and evolving ecosystem.
  4. Avoiding pitfalls. The NFT space, like any emerging market, has its share of scams and challenges. Being well-informed on how to buy an NFT helps you avoid potential pitfalls and make informed decisions.

The Pros and Cons of NFT Investing: What You Need to Know Before You Put Your Money In

NFTs have emerged as a novel form of investment, but like any financial endeavor, NFTs come with advantages and disadvantages. If you're considering whether NFT is a good investment, first, let's break down the pros and cons of NFTs. 

The Pros of NFT Investing

  • Ownership and provenance. One of the most significant advantages of NFTs is their ability to prove ownership and establish a transparent asset history. Blockchain technology ensures that the ownership and transaction history of an NFT are authentic. It is particularly appealing for artists, collectors, and investors. 
  • Diversification of assets. NFTs open up a new frontier for diversifying your investment portfolio. Unlike traditional assets like stocks or real estate, NFT stocks represent a wide range of digital content, from a piece of art or music to virtual real estate and virtual items in video games. 
  • Monetization for creators. For artists and content creators, NFTs offer a unique opportunity to monetize their digital creations directly. NFT marketplaces are platforms for artists to sell their work and receive a share of subsequent sales thanks to smart contracts. It can be a game-changer for creatives looking to gain financial independence.
  • Potential for appreciation. Many investors see the idea of investing in NFT as a chance to gain significant returns on their investments. Rare or highly sought-after NFTs can appreciate in value over time, making them potentially profitable investments.
  • Democratization of ownership. NFTs enable a democratization of ownership, allowing a broader range of individuals to participate in the art and collectibles market. By eliminating intermediaries, NFTs can also make it easier for people to become collectors and investors.

The Cons of Investing in NFT

  • High price volatility. NFT prices can be highly volatile. While some NFTs have sold for astronomical sums, others have seen their value plummet. The speculative nature of NFT investments means you must be prepared for significant price fluctuations.
  • Lack of regulation. The NFT market is largely unregulated, which means it's susceptible to fraud, scams, and questionable practices. Buyers must exercise extreme caution and conduct thorough due diligence to avoid falling victim to unscrupulous actors.
  • Environmental concerns. NFTs use blockchain networks that consume significant energy. The environmental impact of blockchain technology, particularly in the case of Proof of Work (PoW) blockchains like Ethereum cryptocurrency, has raised concerns about the carbon footprint of NFTs.
  • Complexity and a learning curve. Investing in NFT is complex, especially for newcomers. Understanding blockchain, crypto wallets, crypto marketplaces, gas fees, and the nuances of different NFT projects can be daunting.
  • Market saturation and speculation. The growing popularity of NFTs has led to an influx of new projects and market saturation. Not all NFTs are valuable or unique, and the speculative frenzy around NFTs has given rise to concerns about a potential bubble.

After weighing all the pros and cons carefully, you are ready to enter the NFT market. But how? Just follow these steps.

Step 1: Prepare to Invest in NFTs

You need to get a crypto wallet at the beginning of your journey. In the context of NFTs, a wallet is a digital tool that allows you to store, manage, buy, and sell your NFTs. It acts as a gateway to the crypto world, enabling you to interact with marketplaces and other users. Your wallet holds your cryptocurrency and NFT collection, tracks your transactions, and ensures the security of your assets. When it comes to NFT wallets, you have several options:

  1. Web wallets. These are web-based wallets that you can access through your browser. They are convenient for beginners but may have some security risks, as they are susceptible to phishing attacks.
  2. Software wallets. Software wallets are downloadable applications that you install on your device. They offer more control and security but require regular software updates and backups.
  3. Hardware wallets. Hardware wallets are physical devices that store your NFTs offline. They are considered the most secure option and are immune to online attacks. However, they come at a cost and are complex to set up.
  4. Mobile wallets. Mobile wallets are apps designed for smartphones. They offer a balance of convenience and security, making them a popular choice for NFT enthusiasts on the go.

Once you've selected the type of wallet that suits your needs, you will need to create an account. It typically involves providing some personal information and creating a secure password. Follow the steps provided by your chosen wallet provider to complete this process.

Step 2: Choosing the Right NFT Marketplace

NFT marketplaces are online platforms, like crypto exchanges, where users can buy or sell NFTs. They serve as the primary hubs for the NFT ecosystem. Among the most popular are OpenSea, Rarible, Super Rare, and Nifty Gateway. When you choose an NFT marketplace, consider whether you want a specialized or a general platform. Specialized marketplaces focus on specific types of NFTs, such as art, music, or gaming items. General marketplaces, like OpenSea, offer a wide variety of digital assets. Your choice may depend on your personal interests and investment goals. 

Before diving into NFT trading, it's essential to research the available NFTs. Many NFTs are part of larger collections or were created by notable artists and creators. Spend time exploring the collections and the artists behind them. Consider your preferences and interests, as this will guide your decision-making process.

Once you choose an NFT you are interested in, you need to: 

  1. Create your account. Many NFT marketplaces have Know Your Customer (KYC) requirements in place to comply with legal regulations. KYC involves verifying your identity by providing personal information and documents. Be prepared to complete these requirements, as they are mandatory for many reputable platforms.
  2. Link your wallet to the marketplace. Once you've chosen a marketplace and completed any necessary KYC procedures, the final step is linking your wallet to the platform. This connection allows you to buy, sell, and manage your NFTs directly from your wallet. Follow the marketplace's instructions on how to connect your wallet and ensure it's secure and well-protected.

Step 3: Finally Buy NFTs

Once you've found something that captures your interest, you have two primary options for purchasing NFTs:

  • Place a bid. Many NFTs are auctioned, allowing you to bid on the item for a specified duration. The highest bidder at the end of the NFT sale wins. 
  • Instant purchase. Some NFTs are available for immediate purchase at a set price. If you're eager to secure a specific new NFT, this is the quickest way to do so.

Gas fees and their impact

You'll encounter gas fees when making an NFT purchase on blockchain-based marketplaces. Gas fees are transaction costs you pay when using blockchain technology. These fees are essential for the network's security and operation. However, it's crucial to be aware of how gas fees can impact your purchase:

  1. Ethereum Gas Fees. Ethereum is one of the most common blockchains for NFT transactions, and its gas fees can vary widely depending on network congestion. Be prepared for potential fluctuations in costs.
  2. Network Selection. Some marketplaces may allow you to choose the blockchain network for your transaction. Consider the available options and their associated gas fees before proceeding.

Before confirming your NFT purchase, take a moment to review the transaction details:

  • NFT details. Ensure that the NFT you are about to purchase is the one you intend to acquire. Check the artwork, metadata, and any additional information provided by the seller.
  • Payment method. Confirm the payment and ensure it's linked to your wallet.
  • Gas fee estimations. Review the estimated gas fees for the transaction. These fees can change quickly, so make sure you are comfortable with the expected cost.

Once you've purchased an NFT, you are officially an NFT investor. Now you can manage your collection, whether that involves admiring your NFT art, exploring virtual real estate, or even deciding to sell or trade your unique assets. Enjoy your ownership of an NFT!