Investing in Emerging Markets: Opportunities and Risks

August 18, 2023

In an age of accelerating globalization, emerging markets are becoming increasingly important to the global economy. But what are emerging markets, and what are their key characteristics? Let’s take a closer look. 

The features of emerging markets

Emerging markets have some characteristics of developed markets but do not fully meet their standards. Their economies typically exhibit favorable demographic trends, increasing urbanization, and a growing middle class. Among emerging markets are MINT (which stands for Mexico, Indonesia, Nigeria, and Turkey) and Southeast Asia (countries like Vietnam, Thailand, Indonesia, and the Philippines).

Emerging markets are characterized with:

  • High economic growth. Emerging investing markets are often growing at a faster rate than developed markets. It is due to several factors, including low labor costs and government policies encouraging investment.
  • Rising incomes. As emerging markets grow, so do incomes. It leads to an increase in demand for goods and services, which can create opportunities for businesses.
  • Industrialization and urbanization. Emerging markets are transitioning from predominantly agrarian economies to industrial and service-oriented economies. They also experience significant urbanization as people migrate from rural areas to cities searching for better opportunities.
  • Increased financialization. Emerging market funds are becoming more integrated into the global financial system. Thus investors have more opportunities to invest in these markets, which can help to boost growth.
  • Openness to foreign investment: Many emerging market countries actively encourage foreign investment to boost economic growth and development. They may offer incentives such as tax breaks and reduced regulatory barriers to attract foreign capital.

Despite all the appeal, new markets have some challenges, including:

  • Political instability. Emerging markets are often more politically unstable than developed markets. That is why it is difficult to attract investment, which leads to economic volatility.
  • Corruption. Corruption is a problem in many emerging markets. It is a serious obstacle to doing business that leads to a misallocation of resources.
  • Lack of infrastructure. Emerging markets often lack the infrastructure necessary to support economic growth, like roads, railways, and telecommunications networks.

However, many investors and businesses still see the potential for high returns and growth opportunities in emerging markets, and as a result, they play an essential role in the global economy. 

Investing in emerging markets: pros & cons

Investing in emerging markets offers significant opportunities for growth and diversification, but it also comes with inherent risks and challenges. Let's examine the pros and cons of investing in emerging markets in detail.


  1. High growth potential. Emerging markets often experience faster economic growth rates compared to developed economies. It means higher returns on investments as businesses benefit from expanding markets and rising consumer demand.
  2. Diversification. Investing in emerging markets provides diversification benefits for investors' portfolios. These markets may not always move in tandem with developed markets, reducing overall portfolio volatility.
  3. Expanding the middle class. Many emerging markets witness a growing middle class with increasing disposable income. This rising consumer base can create lucrative opportunities for companies selling goods and services in these regions.
  4. Favorable demographics. Emerging markets often have young and growing populations, which can drive economic activity, workforce expansion, and consumer spending.
  5. Access to natural resources. Some emerging markets are rich in natural resources, such as minerals, oil, and agricultural products. It can attract investors looking to capitalize on these resources.
  6. Low-correlation. The performance of emerging markets does not always correlate with that of developed markets, providing investors with an opportunity to reduce risk through portfolio diversification.


  1. Higher volatility. Emerging markets are more volatile than developed markets, subject to sudden changes in government policies, economic conditions, and geopolitical factors.
  2. Currency risk. Investing in emerging markets exposes investors to currency risk. Fluctuations in exchange rates can affect the value of investments when converted back to the investor's home currency.
  3. Lack of transparency. Some emerging markets have less transparent regulatory systems and financial reporting standards, making it hard obtaining accurate information about companies and investments.
  4. Infrastructure challenges. Inadequate infrastructure can impede businesses' operations and hinder economic growth in emerging markets.
  5. Geopolitical risks. Emerging markets are more sensitive to geopolitical events and conflicts, leading to uncertainty and market disruptions.

Tips for mitigating risks when investing in emerging markets

If you do decide to try your luck and invest in emerging markets, follow these little tips: 

  • Conduct thorough research. In-depth research about the specific country, its political and economic conditions, regulatory environment, and potential risks is crucial before investing.
  • Diversify investments. Spread investments across different emerging markets and asset classes to reduce concentration risk.
  • Partner with local experts. Collaborate with local experts or asset managers who understand the market and can provide valuable insights.
  • Monitor developments. Stay informed about geopolitical events and economic indicators that could impact investments in emerging markets.

In conclusion, investing in emerging markets can offer lucrative growth opportunities, but requires careful consideration of the risks involved. So it is essential to weigh the potential rewards against the inherent challenges and adopt strategies to manage risks effectively.